Do your best to sustain your podcasting momentum with these five strategies.
Magazines use editorial calendars to provide focus and cohesion among articles (and advertisers). Many podcasters also find calendars helpful because they cement regular publishing schedules.
I use quarterly editorial calendars for my show. The planning process forces me to slow down and parse more advanced topics. Calendars also afford opportunities to link platform components, like blogs, articles, and classes.
Master Show List
Maintain a master list of podcast episodes. It takes only a few moments to add new show titles, descriptions, and date published. Mark episodes that are most popular and add show notes. If you're working on multiple writing and platform projects simultaneously, consider listing unpublished shows too so that all of your show information is consolidated. Master catalogues serve as an organizing tool and historical record that keep your ideas fresh and content advancing.
Ideally, new podcasters will use their initial enthusiasm, energy, and excitement to record several episodes ahead of their editorial calendar. This is especially important early on when the risks of technical error are greatest.
Soon after I began podcasting, I had a marathon recording session with my Fix, Freeze, Feast co-author, on a rare weekend when we were together. You can imagine how awful I felt, while telling her I lost an entire show while editing! Fortunately, I was recording ahead and had plenty of time to recover and record other material.
It's also smart to have a few episodes recorded, that aren't on the editorial calendar, which can be used in a pinch. Many social media experts advise bloggers of this practice, but it applies to podcasters too.
I have had to use emergency shows. They're like little insurance policies covering my busiest times. So whether I'm knee deep in another project, experiencing a technical snafu, sick, or traveling, I'm still able to deliver a new show.
Not every episode needs to be new. In fact, many podcasts periodically republish shows. The host provides a brief introduction, stating when the broadcast was originally published and the reason for repeating it. Recently, I republished 2 episodes about school lunches at the start of this school year because they're timely and among my most popular episodes. Repeating shows should not become a regular practice. But it remains a great way to introduce new listeners to past episodes while also re-engaging search engines.