By Sage Cohen
Last month you defined your book's big-picture mission and vision. This month, let's narrow your gaze to get an understanding of the nuts and bolts of your book's offering and the problems it solves in today's market.
- Describe the service(s) your book provides.
- Why are these services valuable?
- What needs does your book satisfy?
For example, following are my answers to these questions for my book, Writing the Life Poetic:
- Writing the Life Poetic offers accessible tools, information and inspiration to help readers cultivate a poetry reading and writing practice.
- Many creative people don't have a relationship with poetry because they feel it's too intimidating or incomprehensible. Writing the Life Poetic makes poetry approachable for readers and helps them cultivate a poetic way of being, reading and writing.
- My book satisfies people's needs to engage with language in a way that is surprising and invigorating. It wakes readers up to the poetry they have inside them and offers a friendly invitation to start writing.
Answer these questions for yourself now. Write your answers quickly, without too much thinking and then put them aside. Come back to them in a day or so. See what resonates, then spend some time fine-tuning. The clearer you are now about what your book will do and why this is of value, the easier it will be to write.