By Penny Sansevieri
One of the biggest questions I get from authors is: "I have a blog but how do I get people to it?" First off, keep blogging, but there are other things you can do too and we'll discuss two of the most powerful ones here.
spent any time online you've probably heard the terms: tag or social
bookmarking. But what exactly do these terms mean?
If you think of the term "tagging" like you would a name tag at a party or networking event it will start to make much more sense. Generally when you post a blog, it's recommended that you "tag" it with various terms appropriate to the message of the blog. The Wikipedia definition of "tag" is: A tag is a keyword which acts like a subject or category. This keyword is used to organize web pages, subjects, and objects on the Internet.
What you're really doing is organizing each of your blog posts so that folks can find and search them. By tagging each of them with specific keywords you'll come up faster when someone searches those keywords than if you left your blog blank. Make sense? Okay, then let's get started learning how to tag. (I promise, it's very easy.)
When creating tags, there are two types that you can create. You can imbed your blog with tags using services like Technorati (more on that in a minute) or you can go to social networking sites and tag your blog as well. I recommend a combination of both.
Social bookmarking is a way of "bookmarking" favorite sites (i.e. yours) so you can easily share them (via tags) with the Internet community especially folks searching for your search term. I'll explain how to get your site bookmarked but for now take a look at sites like www.digg.com and www.del.icio.us.com. These are the top two social bookmarking sites you'll want to use.
There are others and we'll discuss those in next month's part two of two.
Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the innovative Internet book marketing campaigns. She is the author of five books including Red Hot Internet Publicity, which was just sold to Sourcebooks with a planned re-release in Fall 2009. To learn more about Penny's books or her promotional services, you can visit her web site at www.amarketingexpert.com.